A plain adult home shirt from a London Premier League club cost between £65 and £85 at the three clubs whose sterling prices we could read in September 2026, before any printing. The name and number are extra, the Premier League sleeve patches are extra again, and once they are applied the shirt cannot be returned or exchanged — which is the single most expensive mistake visitors make in a club shop.
Six London clubs are in the Premier League in the 2026/27 season: Arsenal, Brentford, Chelsea, Crystal Palace, Fulham and Tottenham Hotspur. West Ham United were relegated at the end of 2025/26, so the club shop at the London Stadium is no longer a Premier League shop, whatever an older guidebook says.
This page is about the shops rather than the football. If you want to see a match, the ticketing system is the problem and our guide to Premier League football in London explains how it works. If you want to get inside a stadium without a match ticket, that is a tour, and stadium tours in London covers the prices.
What a shirt really costs
- Adult home shirt, read in sterling, September 2026
- Crystal Palace £65.00; Brentford £65.00; Fulham £85.00
- The "authentic" or body-fit version
- Crystal Palace £75.00; Brentford £95.00 — the same shirt in match-issue fabric, £10 to £30 more
- Junior home shirt
- Crystal Palace £50.00; Brentford £45.00; Fulham £60.00
- Premier League sleeve patches
- At Brentford, £5.00 for the standard 2026/27 patch and £8.00 for the player version. Not included in the shirt price
- Printing
- Charged separately. Brentford's standard printing charge covers up to 12 characters
- Refunds after printing
- None. Personalised goods are refundable only if faulty
The price you see depends on which country you are browsing from
This is worth knowing before you plan a budget. Three of the six clubs' online stores — Arsenal, Chelsea and Tottenham — price automatically in the currency of the country the visitor appears to be in. Reading them from outside the United Kingdom, we could not get a sterling figure out of any of the three, only a converted local-currency price, and the conversion is the store's, not your bank's.
The three whose sterling prices we could read straight off the page were Crystal Palace, Brentford and Fulham, and those are the figures in the factbox. Assume the three big clubs sit at the upper end of that range rather than below it. In the shop itself you will be charged in sterling at the ticket price, so the price on the shelf is the price you should use when deciding.
A printed shirt is not returnable, and that is the law rather than shop policy. GOV.UK's guidance on returns says a retailer only has to refund personalised or custom-made items if they are faulty. Brentford spells out the consequence on its own product pages: once names or numbers have been applied, no refund or exchange. Get the size right before you get the name on, and if you are buying for a child, buy the size they are rather than the size they will be.
The Premier League patches, and why the shirt in the shop is not the shirt on television
The shirt a player wears in a Premier League match carries a sleeve patch on each arm. The shirt in the shop does not, unless you buy them. At Brentford the standard 2026/27 sleeve patch is £5.00 and the player-specification patch for the previous season is £8.00, listed as separate options on the personalisation screen alongside the name and number.
So a realistic total for an adult replica with a player's name, number and the league patches runs a good deal above the headline shirt price. Work on the shirt price plus printing plus patches, and ask for the total before you agree to anything, because the personalisation desk quotes each element separately.
If you are buying for a child who mainly wants a shirt with a name on it, the junior shirt plus printing is the sensible purchase and the patches are the first thing to drop. Our guide to Hamleys and London's toy shops covers the wider problem of managing a child's shopping expectations without a row in the doorway.
Arsenal: two shops, and the one most people miss
Arsenal is the only London club with two separate stores, and the only one of the six that publishes the hours of both on a page we could read. These were read on the club's own store site on 28 September 2026.
| Shop | Address | Usual hours |
|---|---|---|
| The Armoury | Emirates Stadium, Hornsey Road, London N7 7AJ | Monday to Saturday 9am–6pm; Sunday 10am–4pm |
| The Arsenal: Highbury | Highbury House, 75 Drayton Park, London N5 1BU | Monday to Saturday 10am–5pm; Sunday 10am–4pm |
Both sets of hours are described by the club as usual hours, with the note that times may vary on match days. The Armoury is the big one and the one the stadium tour route passes through. The Highbury shop is quieter, opens an hour later and closes an hour earlier, and is the better bet on a busy Saturday. Getting to either is covered in our guide to how to get to the Emirates Stadium.
The other five, and what we could and could not confirm
Arsenal is the only one of the six that publishes its shop hours on a page we could read. The others build their store information with scripts, or price in local currency, or both. Rather than guess, here is what is established and what is not.
- Tottenham Hotspur. The Spurs Shop is at Tottenham Hotspur Stadium, which opened in April 2019 and which the club describes as the largest club stadium in London, with a capacity of 62,850. Stadium tours run from the same building and children go free with a paying adult. Store hours could not be read; check on the day.
- Chelsea. The megastore is at Stamford Bridge in Fulham, alongside the museum and the tour entrance. Store hours could not be read.
- Crystal Palace. The club shop is at Selhurst Park. Its online store is the most transparent of the six on price: the 2026/27 home shirt is £65.00 for an adult, £75.00 in body fit, £50.00 junior and £45.00 for an infant or baby kit, with shorts at £35.00 and socks at £18.00.
- Fulham. The shop is at Craven Cottage, on the river. Fulham has the dearest adult home shirt we could read at £85.00, rising to £90.00 for the long-sleeved version, with the youth shirt at £60.00.
- Brentford. The shop is at the club's stadium in west London. Brentford is running a two-season home kit for 2026 to 2028, which is unusual and worth knowing: the shirt you buy now is the current shirt for longer than one season. Replica £65.00, authentic £95.00, junior replica £45.00.
The neighbourhoods around three of those grounds are worth an hour in their own right: Fulham for Craven Cottage and the river walk, Chelsea for Stamford Bridge — which is in Fulham, confusingly — and Brentford and Isleworth for the newest of the six grounds.
Can you get in on a non-match day?
Yes, at all six. A club shop is a shop, not part of the ticketed stadium, and on a day with no fixture you can walk in off the street without a ticket, a tour booking or a membership. That is the whole point of the trip for most visitors, and it is also when the shop is quietest and the staff have time to check stock and sizes.
Match day is the opposite. Hours change, queues form, personalisation often stops several hours before kick-off because the machines cannot keep up, and the shop may be restricted to ticket holders in the hours immediately around the game. If your only reason for going is to buy something, go on a weekday.
Combine the shop with a stadium tour and you save a second journey. Every one of these grounds is a long way from the centre, and the tour entrance and the shop are in the same building at all six. Tour prices start at about £23 at Tottenham and run to the mid-thirties at Arsenal and Chelsea; several clubs discount for advance booking and some let children in free with a paying adult.
What else is worth buying, and what is not
A shirt is the obvious purchase and often the wrong one. It is expensive, it dates within a season or two at most clubs, and a printed one cannot be returned. Three alternatives cost a fraction as much and travel better.
- A scarf. The traditional bar scarf is the cheapest thing in the shop with the club's name on it, packs flat and does not go out of date.
- The matchday programme. Sold on the day, dated, and the best souvenir of a specific game. Several clubs also sell back issues and subscriptions.
- Training or travel wear. Usually cheaper than the replica shirt, less obviously branded and more likely to be worn again at home.
Skip the street stalls outside the grounds. The counterfeit trade around football stadiums is well established, the stitching gives it away within a wash or two, and there is no recourse. Our page on London souvenirs worth buying takes the same view of the stalls around the tourist sights, and complaining and consumer rights in Britain explains what you can and cannot do if a purchase goes wrong.
Tax, refunds and the rules that actually apply
There is no tax-free shopping for visitors on the British high street, and that includes club shops. The scheme that let overseas visitors reclaim VAT on goods carried home was withdrawn in Great Britain on 1 January 2021; the shelf price includes VAT at 20% and that is what the purchase costs you. The one exception is where the shop ships the goods directly to an address outside the UK. Our guide to tax-free shopping in the UK has the detail.
On returns, the ordinary rules apply. A shop must refund anything faulty, not as described, or not fit for purpose. For an unprinted shirt you have changed your mind about, a shop bought in person does not have to refund you at all, though most large club stores choose to; buy online and you have 14 days from receiving the item to tell them you are cancelling, and another 14 to send it back. Personalised items are outside that right unless faulty.
What to wear if you do go to a match
One piece of etiquette is worth spelling out, because visitors get it wrong in good faith. Tickets in the home sections of a Premier League ground are sold to home supporters, and wearing the visiting team's colours in a home area is asking for a difficult afternoon. We could not find a published club rule saying so at any of the six London clubs: the ground-regulations pages we tried either returned nothing we could read or made no mention of colours. But the convention is absolute, and stewards act on it. Wear the home shirt, a neutral coat, or nothing with a badge on it. Our guide to what to wear in London covers the dress codes that still exist elsewhere in the city.
Frequently asked questions
How much is a football shirt in London?
Between £65 and £85 for a plain adult home shirt at the London Premier League clubs whose sterling prices we could read in September 2026, with the match-issue or authentic version £10 to £30 more. Junior shirts ran from £45 to £60. Printing and the Premier League sleeve patches are charged on top.
Can you visit a football club shop without a match ticket?
Yes. All six London Premier League club shops are open to anyone on a non-match day, with no ticket, tour booking or membership needed. Hours change on match days and personalisation usually stops before kick-off.
Which London football club shop is best to visit?
Arsenal, because it publishes its hours, opens seven days a week and has two shops so that one of them is always the quieter option. The Armoury at Emirates Stadium opens Monday to Saturday 9am to 6pm and Sunday 10am to 4pm.
Can I return a football shirt with a name printed on it?
No, unless it is faulty. Personalised and custom-made goods are excluded from the normal right to a refund, and clubs say so explicitly. Check the size, and the spelling, before the printing is applied.
Is West Ham still in the Premier League?
No. West Ham United were relegated at the end of the 2025/26 season, which leaves six London clubs in the Premier League for 2026/27: Arsenal, Brentford, Chelsea, Crystal Palace, Fulham and Tottenham Hotspur.
Sources
- Arsenal - Emirates Stadium (checked September 2026)
- Tottenham Hotspur - Tottenham Hotspur Stadium, capacity and opening (checked September 2026)
- GOV.UK - Accepting returns and giving refunds: the law (checked September 2026)
- GOV.UK - Tax-free shopping (checked September 2026)
- Premier League - clubs and season 2026/27 (checked September 2026)